Re-design

Einstein

Signage (Assignment #3)

 1. S'MAC (Bad): This sign's design is relatively uniform in the Lower East Side- meaning that there are a bunch of places in the area that try to fit a type of "low-budget" niche. The sign itself is simply spray paint through a stencil plate. It is yellow and orange because it's a mac 'n cheese spot (duh). As a sign, though, it is not really a great one. People are constantly walking by the place when looking for S'MAC.

 

2. Papaya Dog (Good): What can I say? I almost always end up at one of these places after a night out drinking. It's never hard to miss due to its large, neon bright letters. As a sign, it gets the job done by grabbing your attention while sending the message to their drunken customer base; "Come on in, for 5 bucks you'll have a meal you'll also regret tomorrow".

Thai Terminal (Good): This sign was done really well. The sign alerts the potential customers that this is a very clean cut, slightly pricier Thai restaurant. After looking at the sign, I went in to have a look at the menu. The only time I'll eat there is during the hours they have their lunch specials going.

Bishops & Barons (Bad): The sign itself is actually a very attractive one. It features a sort of two-tone font that gives it the air of fanciness (or tackiness). However, the sign did not deliver on one of the most basic functions; alerting potential customers to what the place actually is. Upon spotting the sign, I though it was one of those hipster clothing stores. It's actually a restaurant and bar. Go figure.

Blind Pig (Bad): Upon spotting this sign, my first thought was bacon. Alas, there was only beer. The font is a little skewed and quirky. This let's people know that this bar is catering to a certain crowd. However, the sign is very obscure and easy to miss. Maybe the place thrives on word of mouth?

Union Square Inn (Bad): This blasphemous little sign is false advertising. It's telling people that the apartment building above it is a fancy inn. We all know the truth. But it's probably a value place in a nice neighborhood. Who knows?

 Sweet House (Good): This sign does exactly what it is supposed to do; it emphasizes the fact that this place is a point of interest for women looking to pamper themselves for a value price. The font is large, bright, pink, and girly enough to catch your attention when next to the austere, sad looking signs next door.

Gramercy Reading (Good): I thought this sign was done well because it was so quiet. While that may seem a little strange, I'd like to point out the chaos that sits around it.It grabs your attention, and the font seems fancy or even semi academic, which adds to the fact that there are books within its doors.

Bluebell Cafe (Good): This sign was bright, and fancy looking enough when set next to the dull places around it that it grabs your attention right away. It is also somewhat indicative of the slightly inflated prices within its doors.

The sign in the middle (Bad): I don't even know what the hell it says. Maybe that's the point because it's a bar? They probably want you to get wasted and smoke cigarettes outside while asking people around you where you are.